As a millennial or a Gen Z, it’s not uncommon to have a friend or a friend of a friend who owns their own business; from hair and eyelashes, to clothing, trainer re-sale and selling sprinkle cakes, we all know an entrepreneur. Entrepreneurship is almost a fashion in itself now with over 40% of millennials and Gen Zs planning to become entrepreneurs.
Now, not only are we witnessing our friends becoming entrepreneurs but we also seem to be witnessing a rise in multipreneurship. As, in todays society, a lot of the most successful business owners are always screaming about how important it is to have multiple streams of income. So, in other words we all need to get in our Virgil Abloh bags and figure out multiple ways to make that money!
One person who has already begun to build his empire through multipreneurship is Emeka White. Emeka is a Designer, DJ and Radio Host who founded the clothing company ‘The White Line” and his own radio show “Sneakers and Suits” and he doesn’t want to stop there. I recently caught up with Emeka to find out what multipreneurship has been like since we’ve been all stuck in our homes, how he has been coping and what he has planned for life once we get out of lockdown.
Who is Emeka White?
I’m a story teller. I tell stories through my designs, fashion and music. I’m a Designer, DJ and Brand. I recently started my own organisation called the Human Texture which brings people from all walks of life together and aims to break down barriers and build bridges between society and its youth. As young people of colour we are always being labelled and stereotpyed by the masses, so I want to change that. I believe in love and unity and also coming back for all that was wrongly taken from our slave ancestors and used to build the places we live in now like America and Britain. I just want to make positive changes in the world.
As Bob Marley said “The greatness of a man is not in how much wealth he acquires but in his integrity and his ability to affect those around him positively”.
How has life/business changed for you since we’ve been on lockdown?
Surprisingly, life and business have changed for the better. Even though we are going through crazy times right now, I’m starting to get the hang of staying in, staying healthy, staying busy and living life. So, it really hasn’t been hard for me.
What have you been up to during the lockdown so far? Anything exciting?
I’ve been making art, writing songs, producing mixes and meditating. I’ve developed a daily routine during quarantine. I’ve realised that it’s all about finding something to do to occupy your time. I try not to overwork myself though as we don’t know how long this will go on for.
I’ve also been working on a few exciting projects. I’ve been working on a few art covers for musicians such as Nox and Dreadz for their recent single Funnily enough I was designing the cover, going back and forth on edits with Nox whilst DJ’ing at the same time for my radio called show called Sneakers & Suits Radio™️. So my office has literally blended into one big studio, where I produce all of my work.
What has kept you going during this time?
Music has kept me going and moving. I think without music and DJ’s the world would be a boring place. I’ve been tuning into so many Dj Live Streams from Acyde and Virgil abloh to Benji B and Dj target. I think now is the right time for all DJ’s like myself to come together and engage with the world as music is what keeps the world happy.
What have you got planned for life once we’re out of lockdown?
Hmmm… I would say a fashion show is in the works. I was in two minds about doing shows but I would love the idea of young kids pulling up at The White Line fashion shows and getting the opportunity to experience seeing models walking the runway and me closing the show to a J Dilla track. I’m currently an executive for a record label called Wxve Clan, which was founded by a close friend of mine called Reepman. We are currently in discussion about getting an album done and pushing South London to the next level!
What advice would you give to any young people who are trying to start their own business?
To the young people that want to start up their own business I would say; find an industry leader or expert or even just someone you really admire in the industry that you want to be in and then ask if you can intern for that person. For example, if you want to start your own clothing line, you could try and intern for your favourite Designer or some who owns a clothing line or if you one day want to open your own gallery, you could try and intern at a museum. The best thing is to be an intern, as you get to just watch over and take notes of what the industry leaders are doing. Also, its equally as important to make sure you ask lots of questions and do your research about the industry you’re trying to break into.
Check out Sneakers & Suits Radio™️